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by Kate Schultz
An autoresponder is an
e-mail address programmed to respond
automatically to incoming e-mail messages.
Often referred to as mailbots, infobots or
e-mail on demand.
- Create a "Frequently
Asked Questions" document and make it
available from an autoresponder. Use the
familiar question and answer format.
- Create an e-mail training
course and offer it through autoresponders.
You enhance your relationship with potential
customers through the continued contact
established during class lessons.
- Make all of your
newsletters available via autoresponders.
Let potential subscribers review previous
issues.
- Create an information
sheet about each of your products and
services and make them available from an
autoresponder. You can include updated price
lists and detailed information about each
product or service.
- Create a rate card for
all of your advertising information and make
it available from an autoresponder. Your
potential advertisers can retrieve the
information at their convenience.
- Post job vacancies and
job descriptions in an autoresponder.
Interested applicants can receive
information immediately and you have an easy
way to keep your job postings updated.
- Offer Free Reports and
have them available through an autoresponder.
A standard marketing method to show your
expertise to your potential clients.
- Put all of your sales
letters on autoresponders. Include order
forms at the end of all sales letters and
encourage recipients to add their order
information and e-mail the form back to you.
- Use an autoresponder as
an immediate acknowledgment to those who
send you information. Let the recipient know
you received their message and when to
expect a reply from you.
- Create an index of all
the information you have available via
autoresponders. Set up the index as an
autoresponder to allow your customers to
retrieve all of the documents.
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