Do you have a sticky website?
by Marisa Ramondo
It’s not enough anymore in 2004 to simply register your domain name and put up a website for your business. If your website is not generating leads, attracting prospects, and you are not getting a positive impact on your bottom line, then your website is probably suffering from a ‘stickiness’ problem.
What is a stickiness problem?
B: keep them coming back for more.
Studies have shown that your website has an average of 10 to 20 seconds to impress your visitors. If it fails to do so, they are only a click away from leaving your website, never to return again.
You definitely want your visitors to see what
your business can offer and how it can help them. The
more interested visitors you receive, and
return back to your website, the more
likelihood they will buy from you. And isn’t
that the reason why you set up your website in
the first place?
It is vitally important that once they reach your website, it makes a good impression, encourages them to do business with you and demonstrates trustworthiness and confidence.
How do I achieve a sticky website? Let me count the ways…
This article covers just one of the several ways to do so.
Overall website appearance: